With over 535.8 million monthly active users as of early 2024, India ranks as the largest WhatsApp market globally. This number is expected to grow, contributing to WhatsApp’s anticipated global user base of 3.14 billion by 2025. Small and medium businesses (SMBs) in India are leveraging WhatsApp to scale operations, with 80% citing it as crucial for customer engagement and marketing. Additionally, India leads the global tally with over 481 million downloads of the WhatsApp Business app. These statistics underline the immense potential of WhatsApp as a marketing platform in India