SEO for real estate agents involves optimizing a website to rank higher in search engine results, increase visibility, and attract potential clients. Key strategies include local SEO, using location-based keywords, and optimizing listings with detailed, relevant content. Mobile optimization is essential because many users browse on smartphones. Real estate agents should also focus on creating valuable content, building high-quality backlinks, and ensuring a user-friendly experience. Social media integration and positive client reviews can further boost SEO. Effective SEO helps agents stand out in a competitive market, generate more leads, and close more deals.