Reduced bounce rates, enhanced engagement, and conversion rates signal that you’re acing your visual search strategy. Better User Interaction: It allows end-users to explore a website by uploading an image and receiving options for similar-looking products. This immersive experience engages users in the product discovery journey. Lower Bounce Rate: Visuals engage better than text. The engaging nature of visual search keeps users from going to other apps/sites. It does it by providing tailored search results and multiple similar-looking results. Enhances Conversion Rate: Users are likely to buy the desired product if they can easily locate it. Visual search shrinks the path to discovery by providing ease and convenience, resulting in quicker sales.