Broken Planet Market, the brand behind the hoodie, was built on the principles of sustainability, conscious fashion, and futuristic streetwear. With the fashion industry increasingly scrutinized for its environmental impact, Broken Planet stepped into the spotlight with a mission to do things differently. The hoodie became its flagship—both in terms of aesthetic and ideology.
From the start, the brand's message has been loud and clear: the planet is broken, but it’s not too late to make a change. That message is woven into every garment, especially the hoodie, which boldly blends dystopian vibes with futuristic optimism.