Competitor SWOT analysis is a strategic assessment method that evaluates a rival company's Strengths, Weaknesses, Opportunities, and Threats. By identifying their advantages, vulnerabilities, market prospects, and external challenges, businesses gain valuable insights. This information informs decision-making, helps refine their own strategies, and enhances competitive positioning. Conducting a SWOT analysis aids in understanding the competitive landscape, adapting to market changes, and seizing opportunities while mitigating potential risks in the ever-evolving business environment.