While a digital agency is this umbrella team with capabilities in digital marketing, a creative agency is more specialized. It is generally considered to be a team whose primary function is the creation of all kinds of media assets and collateral that a client may need. These include logos, colour schemes, banners, newsletter design, videos, TV commercials and so on. A creative agency may specialise in a few of these at a time, but they are mainly focused on creating collateral.
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