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In 2016, 78 percent of U.S. Americans had a social media profile. This means you cannot ignore social media in your marketing strategies. But you must have heard the saying – social media is a necessary evil. Why is it a necessary evil? The answer is time. 43% of small businesses spend around 20 hours per week on social media. This is a significant amount of time. Startup founders and entrepreneurs can save this precious time by hiring social media virtual assistants.