Finally, ecommerce advertising is a great way to test out different marketing messages and see what works best for your business. With other forms of marketing, such as email marketing or social media marketing, it can be difficult to track how effective your campaigns are. With ecommerce advertising, on the other hand, you can easily track how many people clicked on your ad and made a purchase. This allows you to fine-tune your marketing strategy over time and ensure that you're getting the most bang for your buck.