In the past few years, ecommerce has taken the world by storm. Online shopping is now the preferred choice for many consumers, myself included. The convenience of being able to shop from the comfort of my own home - or anywhere else for that matter - is simply unbeatable. And with more and more businesses going online, it's no surprise that the fashion industry has also made its way onto the internet. Here in India, we're seeing a growing number of fashion ecommerce businesses popping up. Today, I want to talk about a few of these businesses and what they're doing right.