According to a recent market study by DataIntelo,the global tours and activities reservations market size was USD 173.0 Billion in 2023 and is projected to reach USD 326.2 Billion by 2032, expanding at a CAGR of 7.3% during 2024–2032. This robust expansion is attributed to technological advancements, increased internet penetration, and the rise of mobile-based applications offering real-time booking options.