Lead generation is crucial for any company, but especially those operating in the business-to-business sector. After all, you can’t expand your company and attract new customers if you don’t have any leads. Fortunately, there are a number of tried-and-true methods for generating B2B leads in India, increasing your chances of finding new customers and keeping the ones you already have. Let’s examine a few of these methods and see how they can help you bring in more potential customers. Content marketing As a means for B2B businesses to demonstrate their expertise in a way that is relevant to their target audience, content marketing is one of the most efficient lead generation strategies out there. Companies can show their worth and expertise to potential customers and attract more qualified leads to their website by publishing content such as blog posts, videos, infographics, and ebooks. Customers’ perception of your company as an industry authority is a direct result of the content marketing you’ve done for them.