In building your SEO strategy, the off-site part weighs heavily in the balance. Google has always attached great importance to backlinks (inbound links), which it determines as the main criterion for judging the notoriety and popularity of a site. What should be remembered is that net linking is devilishly effective in strengthening your SEO strategy! Focus on the different net linking strategies and the types of links to know and use, with the moderation of course.