Online reputation management has evolved significantly with the growth of digital platforms and changing consumer behavior. Earlier, brands focused mainly on monitoring reviews and responding to feedback, but today it involves proactive strategies like social listening, influencer collaborations, and AI-driven sentiment analysis. Businesses now prioritize transparency, quick response times, and personalized communication to build trust. With the rise of real-time interactions and user-generated content, managing online perception has become more dynamic. Staying updated with these trends helps brands maintain credibility and remain competitive in an increasingly connected digital world.