Keywords being the foundation of SEO. When you know what your audience is searching for that can help you to target them successfully. A mixed approach to competitive and long-tail keywords is important — both short tail and long-tail need identification up front. Targeted less competitive long-tail keywords (better traffic with search intent). You can then use Google Keyword Planner or SEMrush to find keywords with the low competition and search volume. Click here to know how you can use keywords for better targeting.