The media and entertainment industry is transforming rapidly, driven by digital technologies and shifting consumer habits. Companies are adopting new business models to stay competitive, with a key trend being the shift from traditional advertising to subscription-based models, as seen with platforms like Netflix and Disney+. The "freemium" model, popular in music and gaming, attracts users with free access while offering premium upgrades for revenue. Additionally, companies are exploring other revenue streams, such as merchandise sales and branded content. While traditional media struggles to compete, new digital players are thriving by embracing personalization and interactive content. Those who adapt to these challenges and opportunities will be well-positioned for future success.