In today’s fast-paced digital world, utilising social media platforms to achieve business goals is crucial. Social media metrics are data points that measure how well your social media strategy is performing and help you understand how you can improve. This is why, as a business owner, you must measure the success of your posts and content using relevant metrics to understand their impact on your business. Metrics like engagement rate, conversion rate, return on investment, reach and more. Such metrics will help you determine the effectiveness of your social media efforts and align them with your business goals.