HBO Max is an American subscription-based video on demand service owned by AT&T's WarnerMedia, through its WarnerMedia Direct subsidiary. The service was launched in the United States on May 27, 2020, in Latin America and the Caribbean on June 29, 2021, and in Andorra, Spain and the Nordic countries on October 26, 2021. While built around content from the namesake premium television service HBO, Max principally serves as a content hub for WarnerMedia's various film and television properties, offering a range of original programming and library content from the company as well as additional content licensed through third-party distributors. According to AT&T, HBO and hbomax com tvsignin had a combined total of 69.4 million paying subscribers globally as of June 30, 2021, including 43.5 million HBO Max subscribers in the U.S., 3.5 million HBO-only U.S. subscribers (primarily commercial customers like hotels), and 20.5 million subscribers to either HBO Max or HBO by itself in other countries