During the late 1980s, Roberto Palazuelos gained recognition in the Mexican television and movie industry. He was a cast member in a series of popular telenovelas and appeared in several films. He is considered one of the best actors in Mexico. In 2003, he participated in a reality show called Big Brother Mexico. He has appeared in many other TV shows and movies, such as Muchachitas, Amada enemigo, Dos mujeres, un camino, and Mariana, Mariana. He has also become the official brand image of Pepsi in Mexico.