Content is one of the most important elements of any website, and that includes ecommerce stores. In fact, ecommerce stores need great content even more than other types of websites because they have to not only tell visitors what they sell, but also convince them to buy it. That's a lot of pressure for just a product page! A blog can help take some of that pressure off by providing valuable information that will draw people to your site and give them a reason to stay there. Additionally, a blog can give your store a personality and make it more relatable to potential customers.